RTV 001 F 10

RTV 001 DAY - BY - DAY

Monday & Wednesday 9a.m. - 10a.m.

January 16 - NO SCHOOL (Holiday)

January 18 - Introduction

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RTV 001

Introduction to Broadcasting

Syllabus

Assignments

Contact

RTV 001

Professor: William Story

Semester/Session: Spring 2012

Phone: 954-5831 & 954-5581 E-Mail: wstory@deltacollege.edu Office: Shima 146/135 (office hours by appointment & TBA schedule) Course website: http://www.deltacollegeradio.com (Click on the RTV 001 tab) Campus Information: http://www.deltacollege.edu/ Phone: (209) 954-5151 Emergency: 954-5000

Course Title: Introduction to Broadcasting Course Code: 95671 Department and Course Number: RTV 001 Class Meets: Monday and Wednesday 9:00am – 10:00am

Lecture hours: 2.00 Lab Hours: 0

Course Description: This course is designed to examine the nature and development of radio and television with special emphasis on the persuasive powers of broadcast media in shaping American culture. The processes of broadcast communication's role in society are investigated along with the impact of the media on economic issues. (CSU)

Method of Instruction:

Methods of instruction may include, but are not limited to, the following:

Lecture

Discussion

Media Presentation

Textbook and/or Supplies Required:

Joseph R. Dominick, Barry L. Sherman, Fritz J. Messere. Broadcasting, Cable, The Internet and Beyond. 7th edition, 2011 ISBN: 9780073512037 (Price New: $139.65 Used: $104.75 Rental Used: $44.00)

Supplies

Flash Drive, Blank CD-R and/or DVD-R

GOALS:

General Goals: Upon successful completion of this course, the student will be able to:

Demonstrate an understanding of the processes, purposes, and applications of broadcast media.

Analyze and evaluate the market and regulatory forces that shape broadcasting.

Recognize the technologies involved in mass communication, and the relationship of those technologies.

OBJECTIVES:

Specific Objectives: Upon successful completion of this course, the student will be able to:

Demonstrate an understanding of media techniques, methods, and the technology employed.

Demonstrate an understanding of the influence of broadcast media in his/her life, and become more active in the communication process.

Evaluate the media environment in relationship to individual abilities and interests.

Determine if the field provides viable employment/career opportunities.

LEARNING OUTCOMES:

1. Outcome: The student will analyze the role of broadcasting in contemporary life.

Assessment: Evaluation will be based on an instructor-developed rubric encompassing a

variety of activities and assignments such as examinations and in-class writing

assignments.

2. Outcome: The student will correctly identify key events in the history of broadcasting. Assessment: Evaluation will be based on an instructor-developed rubric.

Obligation of the Student:

Withdrawal from the Course - Students bear the responsibility of withdrawing from a class if they choose to stop attending class. Students who fail to drop the class and stop attending will receive an "F" for the final course grade. January 30, 2012 is the last date to request refund of fees for full term class/es. February 3, 2012 is the last date to drop a full-term class without a “W” notation on the academic transcript. March 19, 2012 is the last date to drop a full term class with a “W” notation on the academic transcript.

Plagiarism

Students should be aware that there are severe consequences for violations of academic integrity such as cheating or plagiarism (turning in work that is not your own, without proper credit to the original author, etc.). Students who are found to have cheated or committed plagiarism will face disciplinary action under the College's Student Conduct Code.

RTV POLICY: NO FOOD OR DRINK ALLOWED IN THE CLASS AREA OR LABS

TV Studio and RTV labs may only be used to complete class assignments. Students that deliberately cause damage to studio equipment will be banned from the labs for the remainder of the semester and may be responsible for the cost of damaged equipment.

Computer Lab & Internet Use Policy:

Using the computer lab to access the Internet should be limited to research and execution of class-related assignments only. Please note that all Internet use is monitored for improper use. In other words, do not assume that your Internet use is private. Examples of improper use include viewing of explicit content and downloading of illegal or copyrighted content. Failure to adhere to these rules will result in suspension from the computer lab. Each computer has a signup sheet. To utilize a computer, fill out the signup sheet. The computer lab computers are not available for general use during class time. The computer lab is supervised by the RTV Operations Staff.

NOTES

Many lectures will not be taken solely from the text. Regular class attendance and careful note taking is advised.

Make-up quizzes and exams are discouraged.

Make-ups must be taken with 7 days of the class date. You are responsible for making arrangements with the instructor.

Unexcused absences on test days will result in grade reductions of possibly a 1/3 of a grade.

Reading assignments and due dates for out-of-class projects will be given in class. If you are absent, you are responsible for getting the information on readings and project assignments.

TOLERANCE POLICY:

All class participants are expected to be sensitive to the diverse academic, socioeconomic, cultural, disability, and ethnic backgrounds of community college students. Specifically, this class

will not tolerate discrimination relating to race, color, sex, sexual orientation, religious beliefs,

disability, age, marital status, creed, or national origin.

Disability Accommodations:

If you have a hidden or visible disability that may require classroom or test accommodations, please see me as soon as possible during a scheduled office hour. If you have not already done so, please register with the Disabled Support Programs and Services (located in the DeRicco Student Services Building). This office is responsible for coordinating accommodations and services for students with disabilities.

Course Content

1) Foundations a) History of Broadcast Media b) History of Cable, Home Video and the Internet c) Audio and Video Technology 2) State of Broadcasting a) Radio Today b) Television Today c) The Internet and new media 3) The Business of Broadcasting a) Advertising Marketplace b) Radio Programming c) Television Programming 4) How Broadcasting is Controlled a) Rules and Regulations b) Self-regulation and Ethics 5) Broadcasting & Society a) Ratings & Audience Feedback b) Effects c) International Scene

Schedule of Topics & Readings The following schedule is subject to change. In particular, the test dates are only estimates. Actual dates for lectures and tests will depend on how quickly the material is covered in class. However, this calendar should give you a general idea of what will be covered over the semester.

Week 1 (Jan. 16 (No School – Holiday) – Jan. 18) – Introduction (Welcome to RTV), Pre-Test & What is Media, Mass Media and Multimedia? Assignment: Essay - What is Broadcasting, Media, Mass Media and/or Multimedia? READ: Multimedia Handout --LOOKUP: Multimedia Websites Extra Credit Opportunity: Assist with the production of a Delta Radio-TV Production

Week 2 (Jan. 23 – Jan. 25) – Broadcasting – Past, Present & Future Assign: Module One or Extra Credit (Radio/TV/Internet Broadcasting) Due: Websites READ: Chapter 1 - Broadcasting, Cable, the Internet, and Beyond -- Activity Opportunities: Join one of the RTV Media Groups (Delta 360, Multimedia Group, News Broadcasting, Production Group, Radio-TV Station Operation, RTV Club, & Sports Broadcasting). Activity – attend the Marsha Posner Williams presentation on Friday (January 27, 2012)

Jan. 30 - is the last date to request refund of fees for full term class/es.

Week 3 (Jan. 30 – Feb. 1) – History of Broadcast Media & Multimedia Technology Assign: Chapters 1 & 2 Take Home Quiz Due: Module One READ: Chapter 2 - Broadcasting, Cable, the Internet, and Beyond

Feb. 3 - Last date to drop a full-term class without a “W” notation on the academic transcript.

Week 4 – (Feb. 6 – Feb. 8) - Broadcasting & A/V Technology Assign: Chapter 3 A/V – Multimedia Technology Presentation Due: Take Home Quiz READ: Chapter 3 – Broadcasting, Cable, the Internet, and Beyond

Week 5 (Feb. 13 – Feb. 15) – A/V – Multimedia Technology Presentations Assign: Module Two (The Radio Broadcasting Industry) Due: Technology Presentation READ: TBA

Week 6 (Feb. 20 (No School – Holiday) – Feb. 22) -- Radio Today Assign: Module Three (The Television Broadcasting Industry) Due: Module Two READ: Chapter 4 – Broadcasting, Cable, the Internet, and B.

Week 7 (Feb. 27 – Feb. 29) – Television Today Assign: Media Research Project/Essay - Chapters 4 & 5 Take Home Quiz Due: Module Three READ: Chapter 5 – Broadcasting, Cable, the Internet, and Beyond

Mar. 1 – Last day to file an application for Spring 2012 graduation (AA & AS)

Week 8 (Mar. 5 – Mar. 7 (No School – Faculty Day) – Internet & New Media Assign: Module Four (The Internet) Due: Take Home Quiz READ: Chapter 6 – Broadcasting, Cable, the Internet, and Beyond

Week 9 (Mar. 12 – Mar. 14) – The Business of Broadcasting Assign: Module Five (Mass Media Money) Due: Module Four READ: Chapter 7 – Broadcasting, Cable, the Internet, and Beyond

Mar. 19 – Last date to drop a full term class with a “W” notation on the academic transcript.

Week 10 (Mar. 19 – Mar. 21) – Mid-Term Review & Mid-Term Examination READ: TBA Due: Media Research Project/Essay Proposal

Week 11 (Mar. 26 – Mar. 28) – Radio Programming Assign: Module Six (Program a radio station) Due: Module Five READ: Chapter 8 - Broadcasting, Cable, the Internet, and Beyond

Spring Recess – April 2, 2012 through April 6, 2012 (NO SCHOOL). Activity – attend the premiere of Broadcasting Sunshine

Week 12 (Apr. 9 – Apr. 11) – Television Programming Assign: Module Seven (Pitch a TV show) Due: Module Six READ: Chapter 9 - Broadcasting, Cable, the Internet, and Beyond

Week 13 (Apr. 16 – Apr. 18) – Rules & Regulations Assign: Module Eight (New Rules) Due: Module Seven READ: Chapters 10 - Broadcasting, Cable, the Internet, and Beyond

Week 14 (Apr. 23 – Apr. 25) – Ratings (Ratings & Audience Feedback) Due: Module Eight READ: Chapter 12 - Broadcasting, Cable, the Internet, and Beyond

Week 15 (Apr. 30 – May 2) – Present Media Research Projects/Essays (Effects) Due: Media Research Project/Essay READ: Chapter 13 - Broadcasting, Cable, the Internet, and Beyond

Week 16 (May 7 – May 9) – Present Media Research Projects/Essays READ: Chapter 11 - Broadcasting, Cable, the Internet, and Beyond

Week 17 (May 14 – May 16) – Effects & Ethics -- Final Examination Review READ: TBA

Finals Week – FINAL EXAMINATION (NO REGULAR CLASSES) May 21, 2012 – Monday 8:00am – 9:50am

Method of Evaluation and Grading Options

Student grades will be calculated using the following criteria:

Modules/Quizzes/Special Projects & Activities 20 percent

Class Participation 20 percent

Mid-Term Examination 20 percent

Media Research Project 20 percent

Final Examination 20 percent

Semester Total 100 percent

(90 to 100 = A; 80 to 89.9 = B; 70 to 79.9 = C; 60 to 69.9 = D; under 60 = F) Late Media Research Projects will be penalized 1/3 of a letter grade for each day that they are late. Thus, an "A" paper turned in three days late can earn a grade no higher than a "B." Copies of assignments that are handed in via electronic means must also be printed out by the student and turned in at the next class session in order to be graded.

The instructor reserves the right to change the preceding information with prior notice.

Assignments:

Tesla Movie Quiz - Due: March23

Assigned: 3-9-11 Due: 3-14-11

Be prepared to answer the following -

What is Google TV and Apple TV???

RTV 01 - Media Research Essay/Project

Due: March 23, 2011 Essay or Project Proposal

Due: May 02, 2011 Completed Essay or Project

Due: May 11, 2011 All Oral Reports must be Completed

The Media Research Essay/Project includes a 4 – 5 page research essay or a 4 – 5 minute media based presentation (PowerPoint slideshow, website, video, video on youtube.com, livestream.com, DVD, CD, etc.) and an oral presentation. The Media Research essay or media project has a two-part sequence: proposal and completed essay or completed media project.

First the student submits a proposal for instructor approval (proposals will include bibliographical sources and a research plan for screening movies, websites, etc. – Due by March 23, 2011). Once the instructor approves the chosen topic, the student will proceed to the second phase: researching and writing the essay or researching and creating a media based project/presentation. The completed essay or media project/presentation will include bibliography/credits. The essay or project outline is due by May 02, 2011.

Based on the media research essay or media project the student will present an oral report. Oral reports must be completed by May 11, 2011. The goal of this research project is to enable you to engage in a more extensive discussion of a topic of your own choice within the context of broadcast/media studies. The topic that you choose may be one that was touched on during the semester or a completely new media topic. It is important to choose a topic that generates your intellectual interest and can be addressed within a four to five page essay or a four to five minute media presentation.

Good luck!

* Note: Your essay may run longer than five pages but it cannot go less than four pages. Your project may run longer than five minutes but it cannot go less than four minutes. If you have any questions in regards to this essay/project, please contact Mr. Story at wstory@deltacollege.edu and/or (209) 954-5831.

Chapter 3 Technology Report

Assign: February 9, 2011

Due: February 14, 2011

The Chapter 3 Technology Report includes a 1-page research essay/report and a 1-3 minute oral reading/presentation (PowerPoint slideshow, website(s), video, audio, etc.) of the 1-page research essay/report. The student may pick a technology subject (audio, video, computer, software, communication device, etc.) on which to conduct research and generate a report.

If the student is unable to choose a specific technology subject, the instructor will select a technology subject for the student. To complete the research, a student must visit a minimum of three web sites and/or utilize at least three printed/published sources (books, magazines, newspapers, etc.).

Based on the above research, the student will compile and complete a hand written or typed Technology Report. At the conclusion of the report, all research sources must be sited (bibliography). If time permits, students will be expected to present an oral reading of their completed Technology Report. All reports are due by February 14. If you have any questions, please contact Mr. Story – wstory@deltacollege.edu.

Assign: 2/2/2011 - Chapters 1 & 2 Quiz

Due: 2/7/2011

RTV 001 Chapters 1 & 2 Quiz

(You may use your notes and/or the book to answer the following questions)

Chapter 1

1. True or False - According to your book… “Cable, satellite, and the

Internet – will converge into one chaotic mass media mess.”

2. True or False - Heinrich Hertz demonstrated the existence of electromagnetic radiation.

3. True or False – Marconi is considered the “Father of Wireless.”

4. True or False - David Sarnof invented Television.

5. True or False - The period from 1930 to 1948 was the "golden age of TV," as the medium was the prime source of news and entertainment for the nation.

Chapter 2

6. True or False - The main impetus behind the Internet’s development was the Cold War struggle between the United States and the former Soviet Union.

7. True or False - By the end of the TV freeze in 1952, 70 cable systems were serving about 15,000 homes in the United States.

8. True or False - A VCR is a MMDS.

9. True or False - The World Wide Web (www) is the ONLY service available on the Internet.

10. True or False – Ray Tomlinson created the World Wide Web.

Bonus Points (write a brief answer):

Who was Nikola Tesla?

Via email send your answers to – wstory@deltacollege.edu

This quiz is due by – 02/07/2011

RTV 001 - Website Link Assignment

Assign: 1/26/2011

Due: 1/31/2011

Send me the link to your Website...and/or send me the link to your favorite Website. Also, send me a brief description of the Website. Send to - wstory@deltacollege.edu (Due: 1/31/11)

RTV 001 - First Assignment (Media Report)

Assign: 1/19/2011

Due: 1/24/2011

WRITE A ONE PAGE REPORT…

•What is your favorite form of MEDIA, MASS MEDIA, MULTIMEDIA, and/or BROADCASTING?

•Why is it your favorite form of MEDIA, MASS MEDIA, MULTIMEDIA, and/or BROADCASTING?

Submit your hardcopy REPORT on Monday (1/24/2011) and/or send your REPORT as a word .doc attachment to – wstory@deltacollege.edu

William Story - Contact Information:

wstory@deltacollege.edu

TV Studio - (209) 954-5831

Office - (209) 954-5581

Join the RTV Club - Friday at 12pm

RTV 01 - Media Research Essay/Project

Due: March 23, 2011 Essay or Project Proposal

Due: May 02, 2011 Completed Essay or Project

Due: May 11, 2011 All Oral Reports must be Completed

Good luck!

RTV 001 Assignments:

Currently Due:

WRITE A ONE PAGE REPORT…

•What is your favorite form of MEDIA, MASS MEDIA, MULTIMEDIA, and/or BROADCASTING?

•Why is it your favorite form of MEDIA, MASS MEDIA, MULTIMEDIA, and/or BROADCASTING?

Alternative essay - What is your opinion of SOPA and PIPA?

•Submit your hardcopy REPORT on Monday (1/23/12) and/or send your REPORT as a word .doc attachment to – wstory@deltacollege.edu

RTV 001 - Media Research Essay/Project

Due: October 19, 2011 Essay or Project Proposal

Due: November 21, 2011 Completed Essay or Project

Due: November 30, 2011 All Oral Reports must be Completed

First the student submits a proposal for instructor approval (proposals will include bibliographical sources and a research plan for screening movies, websites, etc. – Due by October 19, 2011). Once the instructor approves the chosen topic, the student will proceed to the second phase: researching and writing the essay or researching and creating a media based project/presentation. The completed essay or media project/presentation will include bibliography/credits. The essay or project outline is due by November 21, 2011.

Based on the media research essay or media project the student will present an oral report. Oral reports must be completed by November 30, 2011. The goal of this research project is to enable you to engage in a more extensive discussion of a topic of your own choice within the context of broadcast/media studies. The topic that you choose may be one that was touched on during the semester or a completely new media topic. It is important to choose a topic that generates your intellectual interest and can be addressed within a four to five page essay or a four to five minute media presentation.

Good luck!

RTV 001

Chapter 3 Technology Report

Assign: September 7, 2011

Due: September 12, 2011

Based on the above research, the student will compile and complete a hand written or typed Technology Report. At the conclusion of the report, all research sources must be sited (bibliography). If time permits, students will be expected to present an oral reading of their completed Technology Report. All reports are due by September 12. If you have any questions, please contact Mr. Story – wstory@deltacollege.edu.

Chapters 1 & 2 Quiz (Take Home)

Assigned - August 31, 2011

Due - September 7, 2011